Frasers Hospitality Teams Up with Award-Winning Architect Kengo Kuma to Redefine Social Living with Capri by Fraser, Ginza / Tokyo
Singapore / Ginza, 31 July 2018 – Frasers Hospitality, a member of Frasers Property Group, today announced its partnership with renowned Japanese architect, Kengo Kuma, for the development of Capri by Fraser, Ginza / Tokyo.
Set to redefine social and living experiences, Japan’s first Capri by Fraser hotel residence will appeal to millennial travellers who revel in vibrant communal spaces that seamlessly integrate work and play. Breaking the traditional lobby concept, spaces for play and social interaction glide into each other, taking guests intuitively from check-in to the pool, bar and to Spin & Play, the brand’s themed launderette offering.
The 190-room Capri by Fraser, Ginza / Tokyo will also cater to the needs of millennials for efficiency and connectivity, with meeting and conference facilities with state-of-the-art audio- visual capabilities. The property will also model after the digital core offering of Capri by Fraser, China Square / Singapore, which will be a testbed for people-centric innovative experiences to be rolled out worldwide.
Staying true to its DNA as a design-led hotel residence, Capri by Fraser, Ginza / Tokyo is heavily influenced by stylistic elucidation of Japanese craft and culture. The building itself will pay homage to Japan’s ubiquitous heritage, with Kuma’s contemporary interpretation of a vertical Zen garden and an outdoor urban forest in the heart of the thriving Ginza district.
An origami roof at the entrance that serves to regulate light entering the building is also another key feature of Kuma’s design. The roof will be built using wood, a sustainable material frequently used by Kuma in many of his iconic works, including the upcoming Tokyo 2020 Olympic National Stadium.
“Kengo Kuma’s visual and intelligent understanding of the movement of space is evident in his architectural designs and choice of unique materials. His understanding of the psyche of the millennial traveller, which make up the majority of our guests at all our Capri by Fraser hotel residences, from Berlin to Brisbane, Singapore to Shenzhen, translates into social living spaces that captures the imagination,” said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality.
A generation known to seek out unique, memorable experiences, the Capri by Fraser brand acknowledges this through constant innovation in design spaces and how millennials will experience and engage with the local culture.
With Kuma’s vision of challenging traditional urban spaces with Capri by Fraser, Ginza / Tokyo, the reinvention of the lobby by placing social spaces at street level will encourage guests to expand their interactions beyond the premises by engaging with the city outside and vice- versa.
“Kengo’s vision is very much in line with what we’ve set out to do from the start, in cutting through the conformity of typical hotels while anticipating the changing needs and preferences of the millennial in facilities, service and design. And together with Hirsch Bedner Associates, who have drawn inspiration from local Japanese elements like cranes and the ubiquitous bento box, guests can look forward to a unique design experience with social and personal spaces for every need. We hope our guests will enjoy the instagrammable and experiential ethos that is the Capri by Fraser brand,” added Mr Choe.
The brand has also been meeting the demand for authenticity in cultural experiences through design, with each property’s aesthetics unique in reflecting its locality – modernity is paired with history in the use of current maps and old graphics of iconic buildings in Capri by Fraser, Berlin / Germany, while the use of rich colours and bold artwork at the China Square property in Singapore reflects the multicultural location of the upcoming hotel residence.
Since its launch in 2012, Capri by Fraser has since grown to become Frasers Hospitality’s fastest-growing brand with 16 properties in 14 cities with over 3,500 rooms1, owing to rising demand from millennial travellers. Not only will the brand’s entry into the Japanese market leverage the country’s record-breaking tourism boom2, it is set to ride on the growing popularity of social apartments in Japan – a lifestyle trend blending work and play elements in communal living spaces.
Capri by Fraser, Ginza / Tokyo will strengthen the Group’s presence in Tokyo, joining Fraser Suites Akasaka which is due to open in 2020. The two properties join Frasers Hospitality’s other property in Japan, Fraser Residence Nankai, Osaka which has been popular since it opened in 2010.
About Frasers Hospitality
Frasers Hospitality, a member of Frasers Property Group, celebrates 20 years of offering memorable experiences to guests through its Gold-Standard serviced, hotel residences and boutique lifestyle hotels across Asia, Australia, Europe, the Middle East and Africa.
Growing from two properties in Singapore to more than 150 properties in over 80 cities, Frasers Hospitality is now one of the world’s largest and fastest-growing providers of serviced and hotel residences. Conceived with the lifestyle preferences of today’s discerning business and leisure travelers in mind, the global hospitality operator has three Gold-Standard serviced residences offerings – Fraser Suites, Fraser Place and Fraser Residence, a modern and eco-lifestyle brand, Modena by Fraser, and a design-led hotel residence brand, Capri by Fraser. In addition, it operates two brands of upscale boutique lifestyle hotels in the key cities of UK, Malmaisonand Hotel du Vin.
With a remarkable list of accolades and awards as recognition of its success, Frasers Hospitality remains committed to anticipating and exceeding the evolving needs of executive travelers with continuous innovation and intuitive service, creating a second home for guests where staff feel like family and residents feel like community.
Frasers Hospitality marks its 20th anniversary this year with a host of activities across properties and online platforms to thank guests, employees and partners for their loyal support. Join the celebrations at www.frasershospitality20.com.